TikTok is introducing a updated setting that enables them to reduce the amount of AI-created media appearing in their streams. This move comes as the platform announced that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale rollout. This advancement coincides with a increase in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing content creators on a competing service primarily display AI-generated videos. A considerable share of this content is considered low-quality AI content, a label for substandard, factory-style content that is frequently nonsensical or surreal.
Our research shows that many people enjoy content made with AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the power to increase or decrease of that, based on their own choices,” stated a spokesperson.
AI on the Platform
TikTok shared that there are now over a billion videos on its service tagged as artificially created. In total, more than 100 million videos are added to the service daily, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the amount of artificial media they see by opening the “manage topic” option in the application and picking “AI-generated content”. Additional categories that are already be modified under the setting cover news, style, cosmetics, and dance.
Platform Guidelines
The platform’s rules require creators to tag convincing artificially created content, and it bans malicious fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the service will from now on add an “AI-made” watermark to content created with its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This action is intended to stop users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2m educational fund for professionals and groups to produce informative material about responsible artificial intelligence. This initiative will assist educational bodies dedicated to educating programming and robotics.
Content Safety Approach
TikTok has defended its content review process, amid debate over proposals to make redundant a large number of review team members in Britain. TikTok is planning to eliminate hundreds of positions in its content moderation division in its British office, with trade unions and online safety experts raising concerns that staff are being displaced by automated systems.
A company official clarified that people-led review would still have a role, but AI can protect employees by eliminating the most harmful content prior to it is viewed by staff. The company announced a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to reliance on its AI tools.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with unsafe media as swiftly, which is where a extensive automated help is proving valuable process content quickly.”
